As the first single off J Cole’s KOD album, this video builds off the surreal album artwork while adding a healthy dose of Hype Williams. It explores the corrupting influence of money in an extravagant descent into greed and excess.
Nomination: Best Hip Hop Video at the 2018 MTV VMAs
Nomination: Best Art Direction at the 2018 MTV VMAs
Nomination: Video of the Year at the 2018 Austin Music Video Festival