Creative Direction by Scott Lazer
Working closely with the Spotify content team and production company Tre Native, Lazer revamped RapCaviar’s original content series Visualize in which industry-leading music producers break down their beats. He changed the format from single producer profiles to pairings of producers in conversation with each other and worked with set designer Tim Brown to design a stage on which we shot all the episodes. VFX were done in collaboration with Hi from the Future to create a midcentury jazz poster-inspired opening sequence.
