Spotify

Visualize

Directed By Scott Lazer

Creative Direction by Scott Lazer

Working closely with the Spotify content team and production company Tre Native, Lazer revamped RapCaviar’s original content series Visualize in which industry-leading music producers break down their beats. He changed the format from single producer profiles to pairings of producers in conversation with each other and worked with set designer Tim Brown to design a stage on which we shot all the episodes. VFX were done in collaboration with Hi from the Future to create a midcentury jazz poster-inspired opening sequence.

Commercial

Puma x J. Cole
The Audacity

Scott Lazer
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Branded

Spotify x Katy Perry
Witness GIFs

Reed + Rader

Branded

Powerpuff Girls x OKgrl

Reed + Rader

Original

HBO
J. Cole: 4 Your Eyez Only

Scott Lazer

Branded

J. Cole
4 Your Eyez Only

Scott Lazer

Branded

Nike
Vapormax

Reed + Rader

Branded

FITC Toronto
Titles

Saad Moosajee

Branded

Adidas
Ultraboost 19 Socials

Ryan Staake

Branded

Desperados
Skyfest

Ryan Staake